LUV AJ

Luv AJ has established itself as a powerhouse in contemporary jewelry design since its founding 18 years ago. The brand has garnered a devoted following among fashion’s elite, adorning celebrities like Bella Hadid, Hailey Bieber, and the Jenner sisters. Its presence in prestigious retailers including Revolve, ShopBop, ASOS, and Nordstrom speaks to its global appeal and enduring style.

Founded by Amanda Thomas, whose innovative designs earned her a coveted spot on Forbes’ ’30 Under 30′ list in 2015, Luv AJ creates pieces that seamlessly blend quality craftsmanship with accessibility. Each design tells its own story, empowering wearers through thoughtful details and contemporary aesthetics. The brand’s commitment to maintaining high standards while ensuring affordability has cemented its position as a go-to label for those seeking luxury-inspired jewelry that doesn’t compromise on quality or style.